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The Company

Burgin Associates is a unique consultancy specialising in B2B pricing strategies and tactics.

Experts in driving profitability Burgin Associates help their clients ensure that pricing strategy is configured to dovetail with other corporate objectives.

The Challenge

To create an understated corporate identity that can be adapted across many platforms and formats and grow with the company whilst retaining the concise, effective corporate brand.

To design a set of stationery that would enhance the understated corporate identity image. The business cards particularly, needed to have a flexible design to which strap lines could be added or removed as required.

To develop the brand image further through a set of mailers to create interest in a forthcoming seminar and a roller banner to be used for presentations and seminars.

Our Solution

We created an understated corporate identity that appeals to Burgin Associate's target audience and helps to sell their services.

The adaptable, scalable identity, which through the use of the corporate identity guidelines can be easily developed and implemented across any format or platform.

Clear, easy to use guidelines were produced to enable BA to retain and enhance the corporate identity that has been created for them.

The Results

An understated corporate identity that appeals to Burgin Associate's target audience and helps to sell their services.

An adaptable, scalable identity, which through the use of the corporate identity guidelines can be easily developed and implemented across any format or platform.